De Graafschap extend and expand shirt partnership with SWR

SWR will remain visible on the sleeves of De Graafschap’s shirts next season and has also joined the club’s De Heerenboeren group.

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De Graafschap extend and expand shirt partnership with SWR
Image: De Graafschap Official

De Graafschap have announced an extension and expansion of their commercial partnership with SWR. The company’s branding will continue to appear on the sleeves of the club’s shirts next season.

As an additional part of the agreement, SWR has joined De Heerenboeren van De Graafschap. The club said it was pleased to continue the relationship and thanked the company for its confidence, although no financial details or exact contract length were disclosed in the announcement.

SWR supplies shopfronts, roller shutters and other closure systems. In information published alongside the club’s statement, the business said it designs, manufactures and installs its own products, while operating a nationwide service for emergencies around the clock. Automatic-door specialist Doors ID is also part of SWR.

The renewal ensures continuity for one of the commercial elements of De Graafschap’s playing kit. Beyond confirming the sleeve visibility for the coming season and SWR’s entry into De Heerenboeren, the club did not announce any further changes to the partnership or provide additional details about how the expanded arrangement will operate.

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